Glenn Golden
Senior VP, Database Marketing
Golden has over forty years of marketing experience in diverse companies across the United States. Over thirty years ago, he moved into the casino-resort business with responsibilities for overall marketing, planning and analysis, and database marketing. His custom-developed database and marketing-warehouse program took many years to develop. The data base programs are installed in numerous corporate and Native American casinos across the United States. His programs enable a casino to market to a segment which leads to improved advertising effectiveness as well as improving target marketing and multi-tiered marketing.
